Video Converter Factory Pro can re-encode media files into multiple video and audio formats. The application has a nice interface, with an elegant color combination. It looks very similar to other converters (with some minor differences in the position of its graphical elements), so anyone familiar with this kind of software will be able to use it with no difficulty.
This converter supports batch conversion and it allows files in both audio and video formats as input. You can populate the list of items to convert by importing whole folders and individual files. After than, you can preview the imported clips using the built-in player, which also lets you take snapshots of individual frames.
You can also use this application as a simple video editor. You can e.g. trim a video to a segment, but you can't create more than one segment. You can also crop your videos, adjust brightness, contrast, and saturation, and apply effects like emboss, noise, and old film. Finally, you can merge various clips into one. Sadly, the converter does not let you embed subtitles from external files; but it does allow, however, selecting subtitles when those are already integrated in the video.
There are multiple formats supported as output. This converter offers an easy-to-navigate list of target profiles categorized according to their compatible hardware. Moreover, you can easily tweak the output parameters and save them as new profiles.
Lastly, I should mention that the converter supports multi-threading, which allows it to convert very fast.